YNOT Recycle

Description: via ynotrecycle.com : One of many companies authorized to handle e-waste recycling through California's e-waste disposal pilot program. The client wanted something super simple like Apple. After many iterations the client picked this stylized ram-chip with the universal recycle logo. But more was needed. I took the "Y" from the company's name and inverted it so that people can see "Y" and "NOT" as separate words. Business collateral and website designs soon followed. By the way YNOT is actually the owner's name backwards. :)