32dent

Description: via 32dent.com : Corporate Identity for a Esthetic Dental and Prosthetics Laboratory. With goals of freshness / young / credibility & distinction, the 32dent identity reflects a warm smile, with a distinctive facial smiling wrinkle stylization on the right side, reinforced on the left side with an irregular ending Bezier. The tight Helvetica kerning of the type is justified to match the tooth tight spaces (just watch the “n”) and this family rigid geometric structure amplifies the one-letter-one-tooth analogy. The numerals which were a problem on the legibility of the name were given the thin variation for a lighter and more concise identity.