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Logo and Business Card Designs Logo & Business Card Designs
flame,simple logo
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1089
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Rating
London 20125.0/5.05 (5.0 rating from 1 votes)
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flame, simple [ Suggest Tags ]
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Description: When the logo for the 2012 Olympic Games was released, there was a lot of backlash and some people began to start competitions calling for a redesign of the Logo, and this was one of my submissions. With the branding I chose to redefine what the Olympic logo looks like, making it more open and accepting, more playful but still straightforward. The word mark says London 2012 and above the "1" I designed a geometric flame with the iconic Olympic rings inside. That flame also forms a bird representing flight, freedom and creativity.

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