Eternaleds Logo

Description: via relogodesign.com : The fact that Eternaleds are selling eco-friendly bulbs gave a clear direction in terms of use of colors. A light nuance of green was the natural choice to go with. Why ? Because it suggests freshness, new life and it transmits a feeling of comfort. In order to express the eco-friendliness I decided that the chosed color had to be seconded by a graphic element which will help to transmit the message, so I included a leaf in the bulb. The rays of light around it come to talk about the function of the bulb. This version of the logo is the end of a long road: I presented several concepts and many versions of this logo until, with the kind assistance of my client, I came to this version of it.