J Smarts

Description: J Smarts (associated with Ornge Transport Medicine), injury prevention and risk management/awareness program for youth. While working at Envision, our team had already done a lot of work for Ornge and their new head office and land bases. We were brought in to help solidify the existing J Smarts brand. So, keeping the logo mark as is, I refined the wordmark and tagline so the overall brandmark works as a whole.