ICAS B

Description: ICAS is a software that helps design airplanes and fleets (mainly commercial) using predefined componets. This is a more concrete composition than the other logo posted. In this case I used the silhouette of an airplane to show the close relationship between the aeronautic industry and ICAS. I used again a solid, italicized font to show the name. The institutional blue is also used in the design. On top of the airplane we can notice a which conveys two different ideas: 1.- A rising the Sun. That is why only half is shown. ICAS is the beginning of something new. 2.- An innovative product. The airplane in the composition has a violent relationship with the Sun, it is segmenting it and breaking it. ICAS is a tool that will break with the old way of doing things but at the same time providing something better. That is why our airplane is rising.