Bleutuna Limited Logo Redesign

Description: via bleutuna.com : The Bleutuna Limited logo has been the same for the last 6 years. The concept of the cubestick has served the company well, but over time, the type treatment and the way color were handled have started to grow stale and a little 'old skool.' This redesign of both typography, cubestick style and orientation, hints at the old mark, but pushes forward into the future with a more modern aesthetic. The orientation change was done primarily to add a sense of 'power' to the logo, as the viewer is now looking up at the towering logo, rather than down. The font is modified Adobe Caslon Pro & DIN Engschrift.