Ed & Amp; Tech Bookstore

Description: The company is an education technology bookstore. Ideally, I picture the abreviations Ed & Tech as names of individuals. Ed, who is male, has a scholarly look about him with a boy tie and jacket and Tech, who is female, is a cute stereo typic geek of sorts. The caveat to this idea is to play into the logo as it is realted to ET of etbooks.net (Extra-Terrestrial). Where Ed & Tech are...yep, aliens.