Blue Flame (Rejected Logo)

Description: via iconify.it : This is not really a personal mark but it is an unused design I keep in my portfolio because I think it works visually. The logo was a rejected idea for a company with the unfortunate name BlueFlame. The company is a consultancy in the areas of advertising, marketing and brand-building. The name BlueFlame was chosen because a blue flame is the hottest burning flame. I thought this design worked on a conceptual level since their real product is vision, strategy and ideas. The client, however, thought the worn look didn't fit their image of themselves. That is a fair reason to reject the logo.